About SRVE

The craft is yours. The business should be, too.

Chefs and bartenders build their reputation in restaurants, at events, and in homes. SRVE gives them the storefront, the client list, and the margins that come with it.

Why we’re building SRVE

Hospitality talent has always been bigger than the buildings it works in. Chefs and bartenders carry their craft with them — but the business side stayed behind: the brand, the bookings, the payment systems, the client lists.

SRVE exists to hand that infrastructure to the professional. Your storefront, your customer relationships, your pricing, your margins — organized in one platform built specifically for personal chefs and private bartenders.

We started in Los Angeles connecting private chefs with clients, and we’ve served our community along the way — from meal drives for healthcare workers to supporting neighbors experiencing homelessness. That commitment continues as we build.

A chef in a blue denim apron scattering seeds over a bowl of kale and roasted cauliflower

What we believe

Ownership over gigs

We’re a business platform, not a gig marketplace. Professionals build equity in their own brand.

Professionals first

Every workflow is designed around how chefs and bartenders actually work — menus, guest counts, deposits, shopping lists, service days.

Community matters

From USPCA partnership to meal drives, we invest in the people and communities behind the craft.

Meet the team

Ishan Singh speaking on stage in a tan vest, an SRVE slide projected behind him

Ishan Singh

Founder and CEO

Founder and CEO, an entrepreneur working across technology, hospitality, and marketplaces. He started SRVE on the belief that the most talented people in food shouldn’t have to spend their careers inside four walls, and has since taken it through the Techstars Farm to Fork Accelerator.

Marcus Jernmark in a green chef’s shirt and navy apron against a pale grey backdrop

Marcus Jernmark

Co-founder and Culinary

Chef, restaurateur, and co-founder, with more than two decades across Michelin-starred kitchens including Per Se, Aquavit, Frantzén, and Zén — restaurants under his culinary leadership have collectively earned 11 Michelin stars. He brings the chef’s perspective to everything SRVE builds.

William Kasel in a grey crewneck sweater against a dark backdrop

William Kasel

Chief Technology Officer

Chief Technology Officer, with more than two decades building and scaling technology products and marketplaces. His career spans Autodesk and SafeGraph, where he was the first employee, plus his own ventures — Taste, an office catering platform, and Peek, a 500 Startups company that was acquired.

Clay Estabrooke with his family, sitting on a blanket on a park lawn under live oaks

Clay Estabrooke

Chief Operating Officer

A culture-first operations leader with a background in coaching, team development, and performance-driven execution. His experience scaling organizations and building strong internal cultures aligns with SRVE’s mission to support culinary creators through community, structure, and operational excellence.

Advisors

Larry Lynch in a checked shirt and dark blazer, smiling

Larry Lynch

Governance and Compliance

Kliff Kingsbury in a blue Los Angeles Rams polo against a grey backdrop

Kliff Kingsbury

Investor and Advisor

Harrison Wheeler in a black t-shirt and dark-rimmed glasses, smiling, lit warm against a pale wall

Harrison Wheeler

Investor and Advisor

Craig Chrisney in a blue shirt outdoors, greenery blurred behind him

Craig Chrisney

Investor and Advisor

K.J. Smith in a black crewneck against a pale blue backdrop

K.J. Smith

Investor and Advisor

Build it. Market it. Expand it.

The tools are almost ready — be first in line.